For locals of Telluride, Noel Night is typically a marathon full of snacks, drinks, and discounts at stores up and down main street. People get their holiday shopping lists checked off while taking advantage of discounts retailers are typically offering on this night. Due to concerns over the virus being spread from large amounts of people gathering in tight spaces we will be extending our Noel Night discount to be valid for three days this year December 1 through December 3. We are calling this Noel Nights and shopper’s can save 20% off of most items in the store.
We have been busy this Fall off-season! So many things have changed this year, partly due to the global pandemic limiting the number of customers allowed to shop in person, but also because we made the decision to upgrade HOOK’s Point Of Sale system to Shopify. Transitioning to Shopify from the old POS has not been easy, nor has it been much fun, to be honest! However, we are very excited to be able to provide our customers with a better shopping experience in store and online.